Nov 21, 2022 | Press Release
NEW ULM, Minn. (Nov. 21, 2022) — August Schell Brewing Co. is rolling out a striking new design on its bottles, cans, and packaging. Striking 1920s Art Deco-inspired art steps forth on the new labels, bringing drinkers back to a time when Schell’s just started brewing... Read More
Jan 5, 2022 | Press Release
NEW ULM, Minn. (Jan. 5, 2021) — August Schell Brewing Company is proud to announce the return of its Firebrick for Firefighters program, donating a portion of sales from every case and keg of Firebrick Vienna Lager sold in 2022. “Giving back has always been part of... Read More
Jun 9, 2021 | Press Release
NEW ULM, MN – The oldest family-owned brewery in Minnesota, August Schell Brewing Company, announced today that their visitor’s center addition is finished, and the brand-new taproom is open. The taproom features 20 taplines full of Grain Belt and Schell’s fan... Read More