Minneapolis, Minn. (February 8, 2023) – Today, Eastlake Craft Brewery announced a new look for the brand. The Minneapolis brewery and taproom went back to Rice Creative, the company’s original branding firm in 2014, with a request to modernize and add color to the logo and design, while keeping the history of the brewery alive. The bold new look keeps in mind the company’s motto, Everyone’s Invited, and looks to the future with a bold new collection of eight unique shades of color, and a simple text-based design that puts the style of the beer front and center. The logo has been simplified and reduced from four different marks to one.
The brand new look is rolling out now on their core four beers – Sun Dogs’ Juicy Citra IPA, Dank Aaron Double IPA, Southside Pils, and Kirby Pucker Sour Gose, as well as seasonal releases such as Got Dang! Juicy Double IPA, and Nicollet Mauler Black IPA.
For the last eight-plus years, Eastlake has built a reputation as one of the Twin Cities’ best breweries, winning multiple awards at national competition. In 2018, the brewery’s Kirby Pucker Sour Gose made Eastlake Minnesota’s first brewery to win an medal for a sour beer at the Great American Beer Festival in Denver. Last year, Eastlake was awarded third place for New England IPA at the Minnesota Brewers’ Cup in Minneapolis for Got Dang! Double IPA.
Last year, Eastlake was the first brewery to bring a THC beverage to market with High & Dry. Now expanded to several flavors, Eastlake’s High & Dry THC Seltzer is available with free local delivery from the company’s website, at the taproom, and at several locations around the Twin Cities metro area. High & Dry is currently available in lemon, pineapple, mango, and pure water seltzer flavors.
Eastlake operates a taproom inside Minneapolis’ Midtown Global Market, home to many unique eateries with cuisine from all over the world. Located between Soul to Soul Smokehouse and Manny’s Tortas, Eastlake’s taproom opens at noon daily, and the brewery encourages customers to bring food from any of the market’s vendors. The taproom hosts weekly events such as trivia, game night, movie night, neighbor night, and date night, and offers happy hour from both 3pm-6pm weekdays and nightly from 9pm to close.
To learn more about Eastlake Craft Brewery, visit their website at www.eastlake.beer or check out their booth at Winter Beer Dabbler on February 25, 2023 at the Minnesota State Fairgrounds in St. Paul.
